Free first step
A quiz or a guide
A short quiz or guide, at your own pace. No commitment.
Coaching for your relationship with food
What if you didn't need another diet?
Your relationship with food isn't just about what you eat. It also includes your choices, your routines and the reasons behind them. Why do you eat the way you do? I help you understand that and change your everyday habits without counting calories, weighing portions or keeping a food diary.
Hi, I'm JP!
Do you recognise these signs?
It's usually not just about willpower, or about not knowing what to do. You may already have the knowledge, but rush, tiredness, habits and cravings shape your everyday choices. If you saw yourself here, you're not broken.
- You know how you should eat. You still don't.
- You've tried many diets. Your weight keeps going up and down.
- You eat in the evening when you're not hungry.
- Your energy runs out in the middle of the afternoon.
- Your test results are borderline. Or you got a diagnosis and were told medication would take care of it.
My story
I knew what to eat. I still didn't.
I toured Finland as a comedy magician.
On the road, I stopped for fast food at 11 pm. Not from hunger. From habit.
I had tried diets many times.
Then I was diagnosed with type 2 diabetes.
A nurse told me I didn't need to change anything. Medication would take care of it. I felt relieved.
Only later did I see that the relief was a trap.
This time, change didn't rely on willpower. I learned why I ate the way I did.
That understanding stayed.
There is nothing wrong with you. Your wiring is just out of date.
Programs
Start where you are now
You can start with a free quiz and go at your own pace. There's no wrong door.
Step 1
Food Freedom
A two-week course on the psychology of eating, habits and cravings. No calorie counting, no weighing your food, no food diary.
Step 2
WILDERBODY®
14 weeks of coaching. It starts with Food Freedom and moves through six stages toward your own way of eating. Food Freedom is included at no extra cost.
Why would this work for me?
My own change
45 kg
I lost 45 kg. My starting weight was 134 kg. My type 2 diabetes is in remission, and I came off three medications.
Any changes to medication should always be made under professional supervision.
If you've tried many times before, doubt makes sense. That's why I don't promise kilos or timelines. I tell you what happened to me and what participants have said.
What participants have said
I gained the mental strength to do things my own way and an understanding of my eating behaviour. This coaching showed me a direction for the rest of my life, one that had been lost for a long time.
My sugar cravings eased, I learned to recognise real hunger, and I no longer think about food all the time.
These are the participants' own experiences. Starting points and results vary from person to person.
Sirpa's story
Sirpa kept going after the coaching
Sirpa lost 20 kilos during the WILDERBODY coaching. After it ended, she carried on on her own and lost another 13 kilos over the next three months.
I didn't think this was possible anymore at my age.
This is Sirpa's own experience. Results vary from person to person.
Articles
Read when you have time
Weight
Breaking the yo-yo dieting cycle
Why a fixed-term diet is built to end, and why the same experience keeps repeating. The cycle breaks with understanding, not a fifth attempt.
Relationship with food
Human biology and modern life
Why modern life can feel hard, and why willpower alone isn't always enough. A human-biology view of everyday choices.
Weight management
Lasting weight loss without the rebound cycle
Why weight can come back, and what you can explore in everyday weight management without counting. Understanding before rules.
Free resources
Start for free, at your own pace
Free quiz · 14 questions · about 3 minutes
Who is really making your food choices?
Often an inner voice makes the choice for you. It knows how to justify a treat right when you didn't plan one. The quiz gives that voice a name and a face.
You get a report by email on how your own voice works. It includes a few things to try the next time it speaks up.
A light-hearted quiz. Your result and report arrive by email.
Or read a free guide
Free guide
Five things I wish I'd heard before my diagnosis
For you if you have prediabetes or live with type 2 diabetes. My personal view, not medical advice.
Free guide
Three stubborn myths about weight loss
Weight, willpower and cravings. A fresh look at three common beliefs.
Free guide
Same food, better version
More than 50 everyday food swaps. Try one and notice how it feels.