Two-week coaching
Food Freedom
A single payment. No subscription.
€127incl. VAT
- Duration: 14 days
- A live Zoom call once a week, in Finnish
- Daily videos in English with Finnish subtitles
Food Freedom · two weeks of coaching
You know what you should do. So why don’t you do it?
Most of us know that little argument in our heads about whether to eat something or not. And how the old habits come back, even when this time you’d decided to do things differently.
What if it isn’t about a lack of willpower?
Food Freedom is two weeks of coaching where you learn what really drives your eating. You get to know six different kinds of hunger, learn to listen to the inner conversation around food and get practical tools for understanding your own food choices. All of it in the middle of ordinary life, in small steps.
Why this isn’t a diet
Information usually isn’t what’s missing.
You can find endless lists online of what you should eat. Still, many of us do things day after day that we don’t want to do. I know this myself: at 134 kilos I knew perfectly well what I should be doing. Food Freedom starts from the other end. First we look at what really happens before the decision to eat is made.
I had tried practically every diet, and each time they only confused my mind further. I no longer knew what to base my eating on.
No calorie counting.
No calculator, no daily calorie limit.
No weighing your food.
Nobody measures your plate in grams.
Nobody gets blamed.
If something happens, it’s an observation. Not a mistake.
What you’ll come to understand
Three things you learn to see in your own eating.
In Food Freedom you don’t memorise theory. You explore your own everyday life and I give you the tools. These three themes run through the whole two weeks.
The inner conversation
Who’s actually talking in there?
This negotiation goes on in a lot of heads, many times a day. In Food Freedom you don’t try to silence it. You learn to listen: what voices are in it, and where those cravings really come from.
Once you recognise the conversation, you can make the choice a little more consciously.
- “Should I have one more?”
- “I shouldn’t.”
- “Well, just this once.”
Six different kinds of hunger
Hunger that isn’t really hunger.
Many different needs feel exactly like the same urge to eat. In Food Freedom you learn to tell which of the six hungers is talking right now.
Many people are surprised how often it isn’t the one they thought.
- Thirst. It feels like hunger, but your body is really asking for water. The most common of all.
- Nutrient hunger. Your body is looking for nutrients it hasn’t had, and won’t stop until it gets them.
- Empty stomach hunger. Your stomach is empty and reminds you of it. It feels like hunger, even if your body doesn’t necessarily need anything yet.
- Low blood sugar hunger. Your blood sugar drops and your mind wants something fast. Right now.
- Emotional hunger. Stress, boredom or joy asks the plate for comfort. On its own it rarely wins, but together with thirst or low blood sugar it does.
- Variety hunger. The same food gets boring and your mind goes looking for a new taste.
Automatic food choices
Why does your hand reach for the cupboard almost by itself?
Certain times, places and feelings set off a familiar movement before you have time to think. In Food Freedom you learn to notice exactly those moments: what set it off and what you were really hoping to get from it.
Once you see it, the choice is back in your hands.
- 3.30 pm Coffee break at work. Your hand is in the biscuit packet before the coffee is ready.
- 9.15 pm Sofa and a series. Something small to nibble, completely on autopilot.
- Pause What set this off? And what am I really hoping to get from it?
I was surprised by how often I had eaten for no reason even when hunger was not present.
The point isn’t to add guilt but understanding. And understanding is what change can be built on.
How the two weeks unfold
One video every day. A live Zoom call once a week.
Food Freedom moves forward one day at a time: a new video in the morning, observations from your own day as it goes, and once a week the group meets on Zoom, in Finnish. Two weeks, a clear rhythm.
1 × live Zoom call a week in Finnish, led by me · a new video every day, 15–30 minutes
The daily video
15–30 minutes, the longest 45. The teacher is Eric Edmeades, the creator of WILDFIT®. The English is very clear: no science jargon, just entertaining stories and metaphors.
About the language
The videos are in English with Finnish subtitles. I go through each day’s topics with the group in Finnish, in the live calls and on WhatsApp.
Why on the same day
The videos are timed to a specific point on the path, and each one builds on the one before. That’s why I ask you to watch each day’s video on the day it comes out. Nobody expects perfection, but the rhythm is part of the method.
How it works
Two weeks in a small group that meets in Finnish. I coach it myself.
Food Freedom isn’t a video course you watch on your own. I’m with you for the whole two weeks, and the group is small enough that there’s time for everyone.
- Live Zoom calls: one a week, in Finnish. Every call is recorded in case you can’t make it.
- Your own WhatsApp community: you can reach me between the live calls too, and the group supports each other.
- Materials straight away: the first materials start arriving as soon as your registration is confirmed. You can go through them at your own pace before the group part begins.
I was truly tired of my own life when I started. The change happened almost without my noticing.
My own journey
You can see this change in the photo. The more important change is the one you can’t see.
At my heaviest I weighed about 134 kilos. Even then I knew a lot about how I should eat, and I had lost weight before. Knowledge wasn’t my problem. What I actually did day to day was another thing.
I’ve lost 45 kilos. But the bigger thing is that I no longer have to put every food choice through denial, resistance, slipping and guilt.
My own change. Not a promise of what will happen to you.
Food Freedom participants say
What they noticed about their own eating.
Join in, you will not regret it. If you have tried everything to learn to eat properly and failed, you will succeed in this course.
Now I walk past temptations in the shop without much effort, read ingredient lists more carefully and notice that my portion size has become noticeably smaller. I feel full on less.
This is exactly where you find the thread to follow. It is not rocket science.
Now I eat with enjoyment and calmly, feel full sooner and no longer wander to the cupboard looking for something to eat.
My biggest challenge was eating even when hunger was not present.
I started thinking more about what and when I eat. Food cravings decreased, I learned to recognise hunger better and found more motivation to look after myself.
It gives you plenty to think about and tools to stand up for your own wellbeing.
I no longer eat until uncomfortably full, but in smaller portions and less often than before. It has brought a sense of control back into my life.
Feedback from the June 2026 Food Freedom group about their own experiences. Everyone’s path is their own, and no one’s experience is a promise of your results.
Who Food Freedom is for. And who it isn’t for.
For you if
- you notice yourself eating when you’re not hungry and don’t really know why
- you’ve tried diets and you’re tired of always starting over
- you want to understand your eating, not just control it
- your days are busy and you want something that fits into ordinary life
- you want to try this way of working before committing to anything longer
Probably not for you if
- you just want a quick list of allowed and banned foods
- you’re looking for a quick fix by a certain date
- you expect the coaching to make the change for you
What about after two weeks?
Food Freedom is a standalone course. But if you want to keep going, you can.
You don’t need to commit to anything longer. After two weeks you can take what you’ve learned into your own life and carry on from there. Many people realise at some point, though, that they’d like to go the whole way. That’s what WILDERBODY® is for: 14-week coaching that starts with Food Freedom.
You don’t pay twice for the first weeks.
If you go from Food Freedom straight into the next WILDERBODY® group, I credit what you paid for Food Freedom in full against the price of the coaching.
Send me a message when you want to continue, and we’ll sort it out together.
Food Freedom
What Food Freedom costs.
Two weeks of coaching in a small group that meets in Finnish. One price, no subscription.
Before you decide
Questions you probably have.
If anything is left open, ask me directly: coach@jppirinen.fi
What is Food Freedom in practice?
Two weeks of coaching where you learn to understand your own eating: what drives it, where cravings come from and how to notice your choices before they happen on autopilot. Daily teaching videos, live Zoom calls with me and a small group that meets in Finnish.
Is this a diet?
No. No calorie counting, no weighing your food, and nobody hands you a list of banned foods. The focus is on understanding why you eat the way you do. Only then does it make sense to build any changes on top of that.
Do I need to know anything about WILDERBODY®?
No. Food Freedom is a standalone course and it starts from the beginning. WILDERBODY® is my longer, 14-week coaching, which you can move on to after Food Freedom if you want. You don’t need to decide that now.
Can I continue to WILDERBODY®, and what does it cost?
Yes. If you go straight into the next WILDERBODY® group, I credit what you paid for Food Freedom in full against the price of the coaching, so you don’t pay twice for the first weeks. Send me a message when you want to continue, and we’ll sort it out together.
When does the next group start?
No English-speaking groups are starting right now. The groups meet in Finnish. If you’d like to talk about your situation, book a free discovery call with me.
What if I can’t make every live call?
Every live Zoom call is recorded, so missing one doesn’t mean you fall behind. Being there live is still where you get the most out of it.
How does payment work?
Food Freedom is a single payment, with no subscription. The price is shown above. We can go through the rest on the discovery call.
Can I talk to you before I decide?
Of course. If you’re wondering whether Food Freedom suits your situation, book a free 30-minute discovery call with me. The call doesn’t commit you to anything.
Questions or group training?
Do you have questions, a group that would like its own Food Freedom training, or are you wondering whether this fits your situation?
No English-speaking groups are starting right now
If you'd like to talk, book a free 30-minute discovery call with me. Let's see how I could help you.
JP